Samantha Richardson

Ethical Profit

A Guide to Increasing Profit Using Sustainable Business Practices

As Seen On

Global News, Kingston
CHCH, Hamilton
680 News, Toronto

Ethical Profit is the business book we need. Richardson’s pragmatic approach to sustainability for SME’s is filled with information, strategies and tools you can apply immediately. Over 98% of companies in the world are SMEs, yet they are the most challenging to engage in sustainability initiatives. This books fixes that dilemma. Its plethora of real-world examples will help SMEs see that smart sustainability strategies give them a competitive advantage. If every small business adopted just a few of these ideas, the effects would be world-changing.”

- Bob Willard, Author and Founder, Sustainability Advantage

Ethical Profit cover image

Ethical Profit

So many small businesses are paralyzed, without guidance on what to do, how decisions impact the environment, and where to even start. In Ethical Profit, Samantha Richardson has done the work for you.

Outlining changes from small to large, Richardson provides the “how-to” that will break the paralysis and jump-start you, and your business, into action — by destroying the myth that environmentalism is costly.


Available in paperback and eBook formats.

“I believe accountants have the ability to save the world, and if they all used Richardson’s approach to finance and accounting, our business landscape would look much more sustainable. Ethical Profit shows how ‘going green’ is profitable, and can position your business as an innovative leader in your industry.”

- Jim Harris, #1 International Bestselling Author of Blindsided

Samantha Richardson, Author of Ethical Profit

About the Author

An accountant. A farm girl. An environmental professional. Samantha Richardson has melded her passion, personal life, and profession to become an expert in environmental finance. Her second book, Ethical Profit, is the manifestation of her expertise.

After graduating from Queensland University of Technology with a Bachelor of Business, she followed family tradition and became a third-generation accountant. She has worked in accounting for over 15 years across three continents. Her desire to have a greater impact on people and small businesses led her to open a small accounting office where she became the second accountant in Canada to be a certified B Corporation. Outside of accounting, Richardson is passionate about caring for the environment. She strives to reduce her carbon footprint through cycling, avoiding single-use plastics, and offering consulting to other small businesses on how to live and operate more sustainably.

“Many business managers and owners want to the right thing, while also doing well. That is, they want to do their part to make the world a better place – including producing products that don’t harm the planet, ensuring that all the people in their supply chain are treated fairly, and being a good place to work – while also turning a profit. It’s such a radical departure from “business as usual,” that it requires a whole new approach to how to do business. But if applied well, the ideas in this book can help businesses be more successful – including financial success. Samantha Richardson takes this transformation and makes it manageable, practical and attainable.”

- Carl Friesen, Author of The Fame Game and Your Firm’s Expertise Edge